Articles & Publications
Explore a selection of articles and thought pieces by ApplAI, offering practical insights from the field. Based on our hands-on experience implementing AI-powered business use cases in large enterprises, these articles dive into topics such as how to measure real impact, unexpected challenges, common pitfalls, and strategic lessons learned along the way.
Scroll down to discover perspectives that bridge AI innovation with real-world business transformation.
Navigating the AI Consulting Landscape: Which Expert Do You Really Need?
Confused by the AI consulting buzz? This article breaks down the five key types of AI consultants - and how to choose the right one for your organization’s needs.
From Buzzword to Bottom Line: 5 Ways Gen AI Actually Creates Business Value
Tired of Gen AI hype? This article breaks down five real ways Gen AI delivers measurable business value - from faster decisions to better culture - and how to prove it.
Transforming Old Processes for Gen AI: Lessons from a Virtual Salesperson Implementation
This article shares hard-earned lessons from deploying a virtual salesperson in a large enterprise - and why change management matters just as much as the tech.
Scaling AI: How to Move from "Cool Pilot" to Enterprise Impact
Most Gen AI pilots stall - this article shares 8 practical lessons for turning promising experiments into real enterprise impact, drawn from years of global AI implementation.
The Brief That Wrote Itself - And Fixed Our CRM Along the Way
What started as an AI-generated executive brief turned into a powerful fix for CRM data hygiene - discover how smart agent design quietly changed seller behavior and boosted sales efficiency.
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Webinar Recording (in Hebrew): AI & Business Strategy in a Global Legal Landscape
In this webinar, ApplAI CEO Amit Perry joins legal and business experts to discuss how AI is transforming global companies—touching on regulation, ethics, and real-world adoption challenges.
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